Facebook launches new ad campaign to convince iPhone users to enable ad tracking

Various data is used by companies like Facebook to personalize ads to an individual person based on demographics, geographic location, interests, and activity. Late last year, Apple introduced its new privacy-centered changes that forced all app developers to explicitly ask users for permission to collect this data. Facebook was not happy (and is still not happy) about it. Apart from preparing a lawsuit to accuse Apple of anti-competitive behavior, Facebook is launching a new ad campaign that focuses on helping small businesses through tough times. A video ad was released on Thursday with...

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